From boingboing: word of a Hong-Kong company making a mobile game not unlike the tamagotchi, but instead a cute blob, you've got a virtual girlfriend. Her primary motivation? Getting you to spend money on her. No need for me to comment -- Xeni's got it covered.

Not sure what the interface is like, but the screens are of rich rendered images. They are awaiting the coming of 3G. The BBC has details. The press release about this product, following shortly on the heels of a earnings release devoid of earnings, is available on their site.